Cookie Policy
Last updated: April 2026
This Cookie Policy explains how Matrixcave Digital Group, Inc. (« Matrixcave, » « we, » « us, » or « our ») uses cookies and similar technologies on https://matrixcave.com.
Matrixcave Digital Group, Inc. is located at 131 Continental Dr, Suite 305, Newark, DE 19713, United States. If you have questions about this Cookie Policy or our use of cookies, you can contact us at legal@matrixcave.com.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help a website function properly, remember preferences, measure traffic, understand user interactions, improve performance, and support marketing activities.
We may also use related technologies such as pixels, tags, scripts, local storage, and session storage. In this Cookie Policy, we refer to all of these technologies collectively as « cookies » unless a distinction is needed.
2. Why We Use Cookies
We use cookies to:
- Operate and secure our website
- Remember functional settings and user preferences
- Measure traffic and website performance
- Understand how visitors interact with our pages and content
- Improve user experience and site functionality
- Support advertising, retargeting, and campaign measurement
3. Legal Basis and Consent
Where required by applicable law, including the GDPR and ePrivacy rules, we ask for your consent before placing non-essential cookies on your device. Strictly necessary cookies do not require prior consent because they are needed for the website to function properly or to provide a service you request.
You may accept, reject, or customize your cookie preferences through our cookie banner or consent tool when available. You can also withdraw your consent at any time by changing your preferences in the cookie settings available on our website, if provided, or by adjusting your browser settings.
Rejecting or disabling some cookies may affect the availability or performance of certain website features.
4. Categories of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are required for the website to operate, maintain security, manage sessions, and support core technical functions. They cannot usually be switched off in our systems because the site may not work correctly without them.
4.2 Functional Cookies
These cookies remember settings, preferences, and interface choices, such as language selection, login status, and other website customizations. They improve convenience and usability.
4.3 Analytics Cookies
These cookies help us understand how visitors use our website, which pages are visited, how traffic arrives, and how users interact with content. They allow us to measure performance and improve the website.
4.4 Marketing Cookies
These cookies are used to measure campaigns, build audiences, and support advertising and retargeting across websites or platforms. They may be set by us or by advertising partners.
5. Cookie and Tracking Tools Inventory
The table below describes the main cookies and tracking technologies currently used or expected to be used on our website. Actual cookie names, durations, or behavior may vary over time depending on website configuration, updates, third-party changes, consent choices, or the pages you visit.
| Tool / Provider | Category | Examples of Cookies or Storage | Purpose | Typical Retention Period |
|---|---|---|---|---|
| Hostinger hosting and server-level session tools | Strictly necessary | Server/session or security cookies; exact names may vary by hosting and security configuration | Supports website delivery, load balancing, security, session continuity, and technical performance | Usually session-based or short-lived; exact duration depends on server and security configuration |
| WordPress functional cookies | Functional / Strictly necessary | wordpress_[hash], wordpress_logged_in_[hash], wp-settings-{time}-[UID], wordpress_test_cookie, wp_lang | Supports login authentication, user session management, interface preferences, cookie capability testing, and language preferences | Login cookies are commonly 2 days, or 14 days when « Remember Me » is enabled; test and language cookies are generally session-based; some preference cookies may remain longer depending on configuration |
| WordPress commenter cookies | Functional | comment_author_[hash], comment_author_email_[hash], comment_author_url_[hash] | Remembers comment form details for convenience so users do not need to re-enter them | Just under 1 year |
| Google Analytics 4 (GA4) | Analytics | _ga, _ga_<container-id> and related measurement identifiers | Measures website traffic, user engagement, page views, session behavior, and performance trends | GA4 cookies commonly persist for up to 2 years unless changed by configuration; GA4 user-level data retention is controlled in the GA4 property and is typically 2 or 14 months for standard properties |
| Meta Pixel (Facebook / Instagram) | Marketing | _fbp, _fbc where applicable | Measures advertising performance, supports attribution, audience creation, and retargeting across Meta services | Commonly up to 90 days, where these cookies are used |
| Hotjar | Analytics | _hjSessionUser_{site_id}, _hjSession_{site_id}, _hjCookieTest, _hjLocalStorageTest, _hjSessionStorageTest, _hjTLDTest, local/session storage items | Provides user behavior analytics such as heatmaps, session insights, and usability analysis to help us improve website design and user experience | _hjSessionUser_{site_id} is commonly 365 days; _hjSession_{site_id} is commonly 30 minutes and extends on activity; certain test cookies are deleted almost immediately or expire at session end; some local/session storage items last for the session or until browser closure |
6. More Detail on the Main Tools We Use
6.1 Google Analytics 4 (GA4)
We use Google Analytics 4 to understand how visitors interact with our website, including traffic sources, pages viewed, engagement levels, and general site performance. GA4 helps us improve our content, structure, and business decision-making.
GA4 may use cookies or similar identifiers to distinguish users and sessions. We use GA4 only after obtaining consent where required by law.
6.2 Meta Pixel
We use Meta Pixel to measure the effectiveness of our advertising and to understand whether website visits result from ads shown on Meta platforms such as Facebook and Instagram. Meta Pixel may also support audience creation, ad optimization, and retargeting.
Where required by law, Meta Pixel is activated only after consent for marketing cookies has been provided.
6.3 Hotjar
We use Hotjar to better understand how visitors interact with our website through aggregated behavior analytics, such as heatmaps, on-site interaction patterns, and session-level usability insights. This helps us improve navigation, content layout, and user experience.
Hotjar is used only with the appropriate consent where required. Hotjar states that if cookies are disabled, tracking through Hotjar will not function properly, and Hotjar also respects browser Do Not Track signals.
6.4 Hostinger and WordPress Cookies
Because our website is hosted through Hostinger and operates on WordPress, some cookies are used to maintain site availability, security, language settings, login sessions, and standard technical functions. These cookies are generally considered strictly necessary or functional, depending on their purpose.
7. How to Manage or Disable Cookies
7.1 Cookie Banner or Preference Center
Where available, you can manage your preferences using the cookie banner or cookie settings tool presented on our website. This is the preferred method for granting or withdrawing consent for non-essential cookies.
7.2 Browser Settings
Most browsers allow you to block, delete, or restrict cookies through their settings. The method varies by browser, but you can usually find the relevant controls in the privacy or security settings of your browser. Disabling cookies may affect how the website works.
7.3 Vendor Opt-Out Tools
You may also use the following third-party opt-out or privacy controls where applicable:
- Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
- Google Analytics privacy information: https://support.google.com/analytics/answer/181881
- Meta ad preferences: https://accountscenter.facebook.com/ad_preferences
- Meta ads preferences information: https://www.facebook.com/help/109378269482053
- Hotjar opt-out and privacy controls: https://www.hotjar.com/legal/compliance/opt-out
- Hotjar help article on stopping collection: https://help.hotjar.com/hc/en-us/articles/36819956524177-How-to-Stop-Hotjar-From-Collecting-your-Data
These external tools and pages are provided for convenience. Their availability, wording, and functionality are controlled by the relevant third parties and may change over time.
8. Do Not Track
Some browsers offer a « Do Not Track » setting. There is no universal industry standard for handling all Do Not Track signals across every technology. However, certain vendors may respond to such settings in their own way. For example, Hotjar indicates that it respects browser Do Not Track signals.
9. Third-Party Cookies
Some cookies used on our website may be set by third-party providers, including analytics, advertising, hosting, and technical service partners. We do not control all third-party cookies directly. For more information on how those providers process data, you should review their own privacy and cookie notices.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in law, technology, our website, or the third-party tools we use. When we do, we will revise the « Last updated » date at the top of this page. Material changes will be highlighted or otherwise communicated where required by law.
11. Contact Information
If you have any questions about this Cookie Policy or our use of cookies and similar technologies, please contact:
- Matrixcave Digital Group, Inc.
- 131 Continental Dr, Suite 305, Newark, DE 19713, United States
- Email: legal@matrixcave.com
- Website: https://matrixcave.com
